InterviewsMildly Interesting

Mattel, the maker of Barbie, is interested in buying ourWorld from FlowPlay

[wpsm_dropcap]M[/wpsm_dropcap]attel, the toy maker behind the iconic Barbie and Fisher-Price brands, are having internal-conversations of buying ourWorld from FlowPlay.  This news comes to ourGemCodes after talks with Margo Georgiadis who is the new CEO of Mattel since January 2017.

On June 29th, 2017, Donny had the pleasure of having a brief conversation with Margo regarding the future plans of Barbie.  This came shortly-after Barbie announced the unveiling of their most diverse Barbie line including seven body types, 28 hairstyles, and 11 skin tones.

Margo Georgiadis was appointed CEO for her “fresh perspective on enterprise alignment” and “the potential for a dramatic modernization of the Mattel operating model.”  Barbie has been struggling and a major reason could be the lack of embracing new technologies or games.  Now Margo is talking about Mattel’s interest in the virtual world game: ourWorld.

“ourWorld aligns with the vision of Mattel by offering what-is, essentially, virtual world Barbie” said Margo Georgiadis.

In recent years, development on ourWorld has slowed.  The developers have refocused their efforts on vegasWorld — a virtual world casino — and now Barbie believes they can reinvigorate new life into ourWorld while offering new products to existing Barbie fans.  OGC asked Mattel if they’ve reached out to FlowPlay discussing a possible purchase.  Margo said nothing has been discussed yet.

What do you think about Barbie wanting to buy ourWorld?
Leave your comments down below!

Donny Pie

Hello! My name is Donnel Garner. I created ourGemCodes in 2010. I have my degree in Computer Science. I’m a web developer, entrepreneur, content creator, and United States Submariner. I am a young philanthropist and contribute to open source foundations.


  1. i’m really against this because the only thing ow focuses on is new clothing, and if barbie took over, thats all they would continue doing, it wouldn’t be anything new . i honestly like ow clothing because although they do release modern designs, ourworld was originally created as a world in the future. That’s why a lot of clothes seem really weird,and that’s what gives ourworld it’s uniqueness.I think that if someone was to take over, they wouldn’t develop the game to it’s true intentions, there’s still a lot of unfinished places on ow and i want to see the original creators do what they want to it. Also ew Barbie .

  2. Aye guys as i can see you all are looking at the bad side of this, it said that the president of Barbie will uprade the game and take out the flaws. And Flow isn’t even trying to get the game better because they are to busy with VegasWorld so maybe this will be a good thing :D

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